You can assume the website as a living entity. Every time you update your content, it starts to interact with visitors and the search engines. So, if you have a website with old content sitting around for ages, it can be considered as a dead entity. It is very important to have fresh content on your websites. Here are the reasons why.
If you update your contents on a regular basis, the search engines will stop and look at your website more frequently. This increases the chance of achieving higher rankings. The web crawlers of search engines then index the site depending on the content. You won’t be ranked based on more content. You should emphasize on providing quality content.
Results in more keywords
When you have more content in your website, it gives you the opportunity to have more keywords. These keywords are very important for search engine indexing and ranking. If you add posts frequently then you can optimize your posts with relevant keywords to attract visitors to your site.
Improves authority potentials
If you become a good authority site, then your credibility increases and you get more chance to be at the top of the search engine results pages. By providing valuable content, you increase the chance of becoming an authority site.
Keep the audiences updated with the latest information
You should provide the latest information about your company and the products or services so that visitors can know about it. This increases the chance of new visitors to change to customers.
All these are very strong reasons for you to update your website content regularly. This is a great way of getting ranked higher in the search engine results pages.